Are keywords driving profits to your business?

What Are Keywords?

When you decided to take your business online, one of the first things you’ll want to do is get a firm grasp on how your potential customers use the Internet.  In particular, you will need to learn why they use the Internet, what they do when they get online, and where they hang out on the Internet.

It would certainly be great for your company if every person who hopped online was doing so because they had their credit cards in hand, and were looking to buy precisely the kinds of products and services you offer.  But of course this isn’t the case.

Most people use the Internet to get information.  Their information search often takes on the form of trying to answer questions.

So how do people tend to go about finding answers to their questions?  As you might guess, most Internet users tend to rely upon search engines like Google, Bing and Yahoo.

As you probably know, a person uses a search engine like Google by typing a word or phrase into the search box.  This specific word or phrase is the key to your business success, because the word or phrase indicates exactly what that person is looking for. For example, let’s consider an individual who is interested in losing weight.  If they type the phrase “weight loss” into Google, the search results page will provide two things, paid and organic search results.

Notice the yellow box at the top of the page, and the narrow column that runs down the right side of the page.  These are paid search results. Companies have paid Google to have their text (and links to their company websites) displayed whenever someone searches the term “weight loss.”  Not surprisingly, you can see that these companies appear to be selling weight loss and diet products and services.

The majority of the page displays organic search results.  This means that the Google search engine determined these web pages to be most naturally (or organically) related to the phrase “weight loss.”  The phrase “weight loss” is what we refer to as a keyword term.  You can see the importance of the keyword term by the fact that the phrase “weight loss” is highlighted throughout both the organic search results and the paid search results.

In order to maximize your business opportunities, you’ll need to research and identify the terms and phrases that potential customers will use when they look for the kinds of products and services you’re selling. After identifying those keywords, you could certainly launch a paid advertising campaign.  This would be an easy way of driving lots of relevant traffic to your website, right?  Unfortunately, because of the level of competition for the attention of prospective customers, it’s very easy for beginning advertisers (and even some advertisers with more experience) to end up spending a lot of money but have very little to show for it.

New web business owners will probably want to wait to do paid advertising until they are more firmly established, and instead focus on getting the best organic search results placement for their website.  You can do this by using keyword research skills and optimizing your website accordingly.

I will continue to write more about search engine optimization. For now, use this free keyword tool to find words that are relevant to your business.

To your continued success,

 

Speak Your Mind

*